Google Analytics offers insights into webpage visitors, which can give you a greater understanding of your customers, and how to improve your business. It is simple to integrate Google Analytics with Bookwhen so that you can learn about the people who visit your booking page.
Firstly, you will need to ensure that you have a Google Analytics account and that you have created a property. In this case, your Bookwhen URL (your Public Page address) is the website you want to track and so this is your property. If you don't know it already, you can find your Bookwhen URL here -
Once set up in Google Analytics, your property will generate a tracking ID. To find this code -
- Log in in to your Google Analytics account.
- Click into Admin.
- Select an account from the menu in the Account column.
- Select a property from the menu in the Property column.
- Click Tracking Info - Tracking Code. You can find your tracking ID at the top of the page. Please note that Bookwhen is not currently integrated with Google Analytics 4 and will only accept a Universal Analytics code, which should look something like this: UA-1234567-8). Make a note, or copy of this code.
Log in to your Bookwhen account as an administrator and then navigate to your Public page. Click on page setup then find the Google Analytics ID field and enter your tracking ID. Click to save settings.
Your Bookwhen account is now linked to Google Analytics and you should see data from your page visitors begin to appear in your Analytics dashboard within 24 hours.
Once you have set up Google Analytics you may wish to check out our article on using Google Analytics Goals to understand your customers better.
This article is part of an ongoing series aiming to empower you to get the most out of your Bookwhen subscription. Have you used Google Analytics to learn more about your bookers? What kind of insights have you found, and would you like to know how to find more? We love hearing from our customers so get in touch and let us know!