Bookwhen’s franchise dashboard is designed to allow you to monitor the performance of franchisees linked to your HQ account.

This article covers:

Once you are set up as the HQ account of a franchise, you can access the dashboard by selecting Account, then Connected accounts:


Understanding the franchise dashboard

The franchise dashboard will display each franchisee account that has been connected to your HQ account, including individual data for all of their schedule pages.

You can use the search bar at the top of the dashboard to narrow down results, and you can use the Options menu to export the data shown in .csv (spreadsheet) format.


What the franchise dashboard tells you

The data displayed for each schedule page can be broken down as follows:

Stats period (all data drawn from the period selected in the dashboard search bar)

  • Active customers = The number of unique customers who have attended an event in the stats period or the 28 days before the stats period.

  • Bookings made = The number of bookings completed on this schedule (a booking can contain multiple tickets for multiple events).

  • Spaces attended = The number of attended spaces on this schedule. (each time one attendee attends an event, it is counted as an attended space)

  • Spaces booked = The number of booked spaces on this schedule (each time one attendee has a ticket giving access to an event, it is counted as a booked space).

  • Amount taken = The monetary value collected for events on this schedule.

  • Refunds given = The monetary value refunded to bookers on this schedule.

All-time

  • Total customers = Total number of unique customers who have attended an event

  • Total bookings = Total amount of bookings taken on this schedule

  • Total attendances = The total number of attended spaces for this account. (each time one attendee attends an event, it is counted as an attended space)

  • Amount taken = Total monetary amount collected for events on this schedule

  • Refunds given = Total monetary value of refunds issued for events on this schedule


If you are looking for an overview of Bookwhen’s franchise system, please see this help article.

If you have any questions about the franchise dashboard or setup, please get in touch.

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