This article covers:
- What is a bulk booking discount?
- Setting up a discount set
- Setting up bulk booking discounts
- Advertising your bulk booking offer
- Making a bulk booking
What is a bulk booking discount?
Bulk booking discounts can be automatically applied to bookings using discount rules, which you create. If the booker meets the specific criteria you've set in the rule, they will automatically receive a discount applied to their basket at checkout.
Setting up a discount set
All your discount settings can be found in your admin account under Setup - Discount Options
Now click Discount sets.
A discount set is a grouping of discounts. They could for example be grouped around a discount type, like you might want all your bulk booking discount rules in one set, and all your discount codes in another. Or they could be grouped around a theme, like as 'Summer Deals' for example.
In the example below, we will be creating a set for bulk booking discounts. To start, click Add a new discount set
You're now in the discount setup screen.
Lets go through the steps of setting up:
1 - Name the set - This is just for your internal reference and won't be seen by bookers.
2 - Discount type - Decide whether this set, and all discounts within it, apply to Tickets or Class passes.
3 - Restrict use on events occurring between - You can now decide if this discount set, and all discounts within, are limited to a certain timeframe only. Outside this timeframe the discounts will not be valid or applicable at checkout. You can leave this blank if there are no date restrictions.
4 - Ticket discount applies to - This will let you decide if the discounts you're creating in this set are only valid for certain event or ticket types. You can leave this blank if the offer is valid across all.
Note: Selections included here dictate what the discount can be applied to, not what it can't be applied to. This means that if you add new entries or ticket types, you will need to come back into this discount set to tweak the restrictions to include these.
Setting up bulk booking discounts
Now you've decided on the discount set settings, you can move on to creating your discount rules for the bulk booking discount. To add a new rule, click 'Add discount rule'
NOTE: Discount rules are not connected to discount codes. They work independently from each other. Your bookers will never need to enter a discount code to trigger a bulk booking discount rule, as these are applied automatically
Let's go through the setup of a simple 2 for 1 discount below:
1 - Rule type - We only offer the option of Bulk purchase discounts at the moment
2 - Minimum tickets selected - This is where you decide at which point the discount rule kicks in. So in this example, we've set it so that if 2 or more of a valid ticket are selected, the discount is triggered.
3 - Type of discount - You can now decide if the discounted value is fixed, or calculated as a percentage of the total value of tickets in the deal. Here's an example of why this is important to consider:
Let's say your ticket cost is £10. So in this 2 for 1 example, the price for two tickets would be £10 total, or £5 per ticket. That's 50% off, but we need to remember that the booker will still get the deal if they select 3, 4, 5 or more tickets.
Using the fixed amount discount, the total discount will never go above £10 for this deal. So even if I select 10 tickets, I'll just get the 2 for 1 deal once, and will still pay £90.
If you use the percentage off discount, at 50%, I'd get a £50 discount and only pay £50 for 10 tickets.
4 - Set if this rule will expire at any point - this will be overridden by the discount set settings, if you have a date range set there too.
5 - Days in advance limit - this is time-frame between events which determines whether a discount is given. E.g. if you'd only like to give a discount if tickets are purchased for 5 events within 6 weeks, then enter 42 days.
6 - Only count separate events? - If checked, discounts will only apply if the tickets purchased are for different events. If unchecked, the discount would be valid if a booker booked for themselves and a friend for the same class on the same day.
Once happy with the setup, please make sure you save the discount rule as well as the discount set. You can test your discount rule is working as expected, by making a dummy booking on your public page, as if you were a customer. You can either abandon the booking before the payment, or if booking as an admin, skip the payment completely.
Advertising your bulk booking offer
As mentioned above, the bulk booking discount is not triggered by a code at checkout, but simply by an automated rule. This means that the booker will not know about the discount offer unless you specifically advertise it. You can do this as you wish, through your usual marketing channels (e-mail, social media etc) but might also wish to add a note of the discount into your public page info, event info or ticket info.
We recommend adding some explanatory text under Tickets & Costs for the events that your offer covers. Here's an example:
And here's how this would look on the public page:
Making a bulk booking
When a booker selects the right amount of tickets that are valid for a bulk booking offer, the discount is automatically applied as soon as they go to their basket:
Here's how this is displayed:
Note: It's not possible for the booker to remove the discount or to combine it with another discount. The best discount available will always win. More info about this here.
Tags: Multi booking, bulk booking, two for one, 2 4 1, 2 for 1, block booking discount