You can personalise the entry details of your event using Markdown - a way to style text using simple codes.
For example, put a hash (#) at the start of a line to make a large title.

How it appears on your public page:

How to format your text
To start a new paragraph, leave a blank line.
To put a line break within a paragraph, leave two blank spaces at the end of the line.
# Heading 1 - Biggest
## Heading 2 - Medium
### Heading 3 - Small
- Bullet list item with a dash or asterisk
- Bullet list item two
1. Numbered list with a number and a point
2. Numbered list item two
_italics_ or *italics*
__bold__ or **bold**
If you want to use an asterisk or underscore etc. without it affecting the text, add a backslash before it, e.g. (\*your text)
How to insert a link
To add a link, use the format: [Title] (link)
e.g. [Bookwhen] (http://bookwhen.com) will be shown as Bookwhen
PLEASE NOTE: THE SPACE BETWEEN THE TITLE AND LINK BRACKETS '] (' MUST BE REMOVED FROM THE EXAMPLE TEXT ABOVE
More details
Github has written an excellent guide here: Mastering Markdown
And the complete syntax guide can be found here: Markdown Syntax