A smooth booking process helps customers feel confident when buying tickets to your events, encouraging them to return. Small changes to layout, information, and settings can remove confusion, reduce support requests, and make the process more enjoyable.
This article explains how to simplify your setup and enhance your booking experience for customers.
Use filters to support easy navigation
Filters help customers narrow down events by type, category, or theme. Adding filter buttons to your booking page:
Makes it easier for customers to locate relevant classes or events
Reduces the amount of information they need to move through
Creates a more intuitive booking journey
Filters work especially well for schedules with a wide range of options and offerings.
Test the customer experience regularly
Testing your public booking page from the customer side helps you identify issues early. Regular checks allow you to:
Understand the flow customers follow when booking
Spot areas that may cause confusion
Confirm that ticket rules, passes, and schedules behave as intended
This proactive approach ensures your setup matches customer expectations.
Offer clear guidance and support
Helpful information empowers customers to complete their bookings confidently. You can:
Provide straightforward instructions on your page, such as in event descriptions
Refer customers to our booker help articles about tickets, passes, and common processes
Highlight differences between the organiser and customer views when needed
Clear guidance reduces questions and improves overall satisfaction.
Best practice summary
Add intuitive filter buttons to help customers navigate your schedule.
Test the booking process regularly from a customer perspective.
Share simple instructions and direct customers to helpful articles.
These steps enhance accessibility, minimise customer frustration, and create a booking experience that feels effortless.
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