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Advanced Reporting: Attendance and discount codes
Advanced Reporting: Attendance and discount codes

How to get enhanced insights based on the currently available export options for attendances

Ollie avatar
Written by Ollie
Updated over a week ago

This article covers:


Attendance and discount code reporting

We’ve created a Google Sheets workbook to help you explore insights from your attendance export. With just a few steps, you can analyse key metrics, including the total number and value of attendances, most active customers, attendance by attendee, and annual or monthly trends.

Setting up your data

  1. Open this reporting document and select Make a copy.

  2. Select Bookings from the left-hand dashboard on your account and generate your search

    • You can filter as needed using filters such as start and end dates (which apply to the event date, not the booking date), entry names, etc.

  3. Select the Options drop-down menu, then Export attendances (CSV) to export the report into a spreadsheet:

    Options drop-down menu option, showing 'Reset search criteria', 'View email list', 'Export attendances (CSV)' and 'Export bookings (CSV)' options.



  4. Open the downloaded CSV file (in Excel, Google Sheets, etc.), and select and copy the entire content.

    💡 Keyboard shortcuts to copy:

    1. Windows: Ctrl+A and Ctrl+C

    2. Mac: Cmd+A and Cmd+C

  5. Paste the copied content from your exported file to the previously opened workbook (step 1) on the first tab titled ATTENDANCE IMPORT - paste details from export here:

    Spreadsheet example with arrow pointing at the 'ATTENDANCE IMPORT - paste details from export here' tab, at the bottom of the page.

    💡 Keyboard shortcuts to paste:

    1. Windows: Ctrl+V

    2. Mac: Cmd+V


Understanding the reporting workbook template

To help you maximise the value of the workbook and improve your reporting, we’ve included an overview of the key metrics found in each tab below:

Tab 1: Attendance Import - Paste details from the export here

This tab is where you add the data from your downloaded report, which powers the remaining tabs in the workbook.

Tab 2: Attendances in numbers

This tab contains attendance-related stats such as the total number and value of attendances, including the Top 10 and breakdown by schedule, event, ticket, location, and leader.

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You can use this to review:

  • The total number of attendances, broken down by status and ticket type, along with attendance totals by payment method (online or offline).

  • Overviews of unique attendees, events, entries, tickets, locations, and leaders, along with the highest attendee counts for each attendee, schedule, event, ticket, location, and leader.

Current reporting maximum for the number of schedule pages, events, tickets, locations, and leaders: 100


Tab 3: Attendee Insights (by email)

This tab includes attendee-related stats based on the email address, including individual attendance breakdown.

Spreadsheet example highlighting the 'Attendee Insights (by email)' tab at the bottom of the sheet.

Use this to review the number of attendances and total attendance by attendee email address. You can select any email address from the searchable drop-down menu to view a breakdown of attendance details by schedule, event, ticket, location, and leader, including the attendance count and total for each.

The three tables are sorted as follows:

  1. Alphabetically by email address

  2. By the number of attendances

  3. By the attendance total

Once you’ve imported data (tab 1), the following colour formatting will be applied automatically:

  • Yellow: Indicates the maximum for Number of attendances (columns C, G, and K) and Attendance total (columns D, H, and L).

Current reporting maximum for the number of attendee email addresses: 1,000


Tab 4: Attendee Insights (by name)

This tab includes attendee-related stats based on the name, including individual attendance breakdown.

💡 Please note: Identical attendee names from different customer records will show combined.

Spreadsheet example highlighting the 'Attendee Insights (by name)' tab at the bottom of the sheet.


Use this to view the number of attendances and total attendance by attendee name. You can select any name from the searchable drop-down to see a breakdown of attendance details by schedule, event, ticket, location, and leader, including the attendance count and total for each.

The three tables are sorted as follows:

  1. Alphabetically by name

  2. By the number of attendances

  3. By the attendance total

Once you’ve imported data (tab 1), the following colour formatting will be applied automatically:

  • Yellow: Indicates the maximum for Number of attendances (columns C, G, and K) and Attendance total (columns D, H, and L).

Current reporting maximum for the number of attendee names: 1,000


Tab 5: Date Insights

This tab provides date-related insight, including breakdowns by years and months and a month-vs-month comparison. Years and months should be sorted from oldest/earliest to most recent.


Use this to review:

  • The number of attendances.

  • The total attendance per month and year.

  • The monthly annual breakdown to help identify trends compared to the previous year.

  • A comparison of any two selected months, such as the same calendar month across different years.

Once you've imported the data (Tab 1), colour formatting will be applied automatically:

  • Yellow: Indicates the maximum for Number of attendances (column C) and Attendance total (column D).

  • For the breakdowns and comparisons:

    • Green: Indicates an increase

    • Red: Indicates a decrease

    • Yellow: Indicates no change

Current reporting maximum for the number of attendance dates: 10,000


Tab 6: Discount Code Reporting

This tab offers discount code-related insight, including bookings breakdown by discount code.

Spreadsheet example highlighting the 'Discount Code Reporting' tab at the bottom of the sheet.

​You can use this to review the number of bookings per discount code. You can select any of the discount codes from the searchable drop-down to view the booking references for this code, each with the booking reference, booker email address, booking date and a link to the booking on your admin page.

The two tables are sorted:

  1. Alphabetically by name

  2. By booking count.

Current reporting maximum for the number of discount codes or booking references: 1,000


Important note

While we have tested these methods across various scenarios, we cannot guarantee the accuracy of the results in every spreadsheet. Limitations may arise depending on specific setups and settings.

If you experience issues, please share feedback with our support team. We’re committed to keeping these documents updated and fixing errors, but we cannot fulfil requests for custom versions at this time.

We are actively working on implementing built-in reporting features and functionality for the future. 💚


💬 Any questions or feedback? There are two ways to get in touch:

Thank you! 🕺

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