Instagram is a great place to market your class or event. While Bookwhen doesn't currently offer a direct integration, we've put together a few tips on how to drive traffic from your Instagram page to your Bookwhen schedule.
This guide covers:
- Adding your public page to your Insta bio
- Using a link service to market several links
- Call to action on images
Adding your public page to your Instagram bio
The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link. Bear in mind, Instagram only allows one clickable link! This link will always sit at the top of your profile, is easily visible to the public, and the most common method our customers use to market their Bookwhen schedule on Insta.
Most people copy and paste their Bookwhen public page link into the website field in their Instagram account.
After you have entered it into the website field, it will appear like this on your Insta profile.
Using a link service to market several links
The 3rd party app, Linktree, helps to get around the “one link” rule on Instagram and is very popular for this reason! This app is especially useful if you have a few links like a blog post, your Bookwhen page, and product page, etc. We would recommend using Linktree as it allows customers to click onto a generated custom link and view up to 5 pre-selected links. The Linktree profile link can also be branded with your own Insta handle, even on the free version.
For those of you who have larger businesses, you can use a tool such as Have2Have.it that allows your bookers to visit your Bookwhen page or visit other areas of your business such as your blog page from a clickable feed. You could also check out Later to go that extra step and link Insta posts, articles and drive more traffic from your Insta account to your Bookwhen page.
Call to action on images
When posting a photo, you may consider asking your followers to click your Bookwhen public page link. For example, Canva, have asked their followers to click the link in their bio to enter a competition. In your case, clicking the link in your Instagram bio would take your customers straight to your Bookwhen page.