Using Bookwhen’s tools effectively can help attract more customers to your events and increase engagement. Discover practical ways to promote your schedule, boost attendance, and grow your business.

This article covers:

Use tags for better searchability
Discount codes for promotions
Vouchers for gift purchases
Automated reminders
Promote via Social Media
Email campaigns
Optimise event descriptions
Waiting lists for popular events
Optimise the public page for search results

Use tags for better searchability

Tagging your events effectively makes it easier for potential customers to find them. Use relevant keywords that describe your event type, theme, or target audience. Tags can include terms like yoga, crafts, workshops, or seasonal keywords like festive or summer.

💡 Tip: Embed filtered schedules on your website to showcase specific events, such as those tagged for promotions.

Discount codes for promotions

Attract customers with exclusive promotions using discount codes. Create a sense of urgency with limited-time offers and share codes via social media, email campaigns, or directly on your Bookwhen page.

💡 Tip: Track the success of your discount campaigns by monitoring code usage through the system's reporting tools.

Vouchers for gift purchases

Vouchers are a great way to attract new attendees, especially during holidays or special promotions. They let customers gift an experience to friends or family, helping to grow your customer base and encourage repeat bookings.

💡 Tip: Offer a range of vouchers to suit different customers, such as £10, £20, £50 options or seasonal choices for birthdays and festive occasions. Promote them on social media and in email campaigns to boost sales.

Promote via Social Media

Share your event listings on social media platforms like Facebook, X (formerly Twitter), and Instagram to increase event bookings.

💡 Tip: Encourage attendees to share your events with their networks by offering referral discounts or other incentives.

💡 Important: Ensure your schedule and events are published; otherwise, customers won't be able to access the links.

Email campaigns for customer retention

Email marketing is an effective way to keep customers engaged and informed about upcoming events or special offers. Gather consent in your booking forms to build a mailing list, then send regular newsletters featuring news, discounts, or exclusive content.

💡 Tip: Use Bookwhen’s customer export feature to download attendee lists and integrate them into your email marketing platform.

💡 Important: If you're based in the UK, ensure your email marketing complies with GDPR regulations.

Optimise event descriptions

Clear, compelling event descriptions can increase bookings. Highlight key details like dates, times, what attendees need to bring, and any special offers. Include keywords that potential attendees might search for, such as family-friendly, holiday event, or online workshop.

💡 Tip: Add high-quality images or videos to make your event listings more visually appealing.

Waiting lists for popular events

If your event sells out quickly, enabling a waitlist ensures you don’t miss potential attendees. It also helps gauge demand and build anticipation.

💡 Tip: Promote your event’s waitlist on social media or in emails to create a sense of exclusivity.

Optimise the public page for search results

Improving your event’s search engine ranking (SEO) can increase visibility and attract more attendees.

Use clear, keyword-rich titles
Choose event titles that clearly describe the session and include relevant keywords. For example, instead of "Yoga Class", try "Beginner’s Morning Yoga Class in London".
Enable the "Include in Web Search Results" setting
Make your events discoverable by ticking the Include in web search results option in your public page settings. This allows search engines like Google to index your events.
Use social sharing features
Enable the social sharing buttons on your public event page and encourage attendees to share your events. This boosts visibility and drives organic traffic.
Monitor your SEO performance
Regularly check how your public page appears in search results by searching relevant keywords. Adjust titles and descriptions as needed to better match what your audience is searching for.