Using Bookwhen’s tools effectively can help boost the visibility of your events and increase customer engagement. In this article, you'll find practical ways to promote your schedule, maximise attendance, and grow your business.

Tagging your events effectively can help potential customers find what they’re looking for more easily. Use relevant keywords that describe your event type, theme, or target audience. Tags can be anything from "yoga," "crafts," or "workshops" to seasonal tags like "festive" or "summer."

💡 Embed filtered schedules on your website to display specific events, such as those tagged for promotions.

Attract customers by offering exclusive promotions through discount codes. You can create a sense of urgency with limited-time offers and share the codes through social media, email campaigns, or directly on your Bookwhen page.

💡 Track the effectiveness of your discount campaigns by monitoring how many times a code has been used through the system's reporting tools.

Vouchers are a powerful marketing tool, especially during holidays or special promotions. Offering vouchers allows your customers to gift an experience to friends or family. This can bring new attendees to your events and encourage repeat business.

💡 Create a variety of vouchers to suit a wide range of customers, such as different denominations (£10, £20, £50) or more seasonal/occasional options (festive, birthdays, etc), and promote them on social media or through email marketing to drive more sales.

Automated reminders help keep customers engaged and reduce no-shows. Customise your booking confirmation emails to include event details, promotional messages, or last-minute announcements. This also gives you an opportunity to upsell or cross-sell other upcoming events.

💡 Add a personal touch by including a thank-you message or a follow-up promotion for future events in your reminder emails.

Use social media to share your event listings and drive traffic to your Bookwhen page. You can share event links directly to platforms like Facebook, X (formerly Twitter), and Instagram, making it easy for followers to book their spots.

💡 Encourage your attendees to share the event with their friends or on their own social media pages by offering incentives like discounts for referrals.

Email marketing is a cost-effective way to keep your customers engaged and informed about upcoming events or promotions. Gather consent from your existing attendees in your booking forms to build a mailing list, and send out regular newsletters with news about new events, special offers, or exclusive content.

💡 Use Bookwhen's customer export feature to download your attendee list and easily integrate it into your email marketing platform.

Craft clear and compelling event descriptions highlighting key details such as dates, timings, what attendees need to bring, and any special offers. Use relevant keywords that potential attendees might search for, like “family-friendly,” “holiday event,” or “online workshop.” Engaging and detailed descriptions not only help with SEO but also persuade visitors to book.

💡 Include high-quality images or videos to add visual appeal to your event listings.

If your event is likely to sell out, you may consider enabling waitlists. This helps you gauge demand and ensures that you don’t miss out on potential attendees if spots open up. You can also use the waiting list to embrace new customers!

💡 Promote the fact that your event has a waitlist on social media or via email to build a sense of exclusivity.

Enhancing your event’s online presence, a process known as search engine optimisation (SEO), can help attract more attendees.

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