PayPal accounts are either Personal or Business.
If you have a PayPal Personal account, then your bookers will also have to have a PayPal account to pay.
If you have a PayPal Business account, you can accept payments by credit card without your bookers having to have a PayPal account. The Business accounts are either Website Payments Standard (free) or Website Payments Pro (you have to pay a subscription). Either will work.
To upgrade your current PayPal Personal Account to a Business or Premier Account:
Go to https://www.paypal.com/UPGRADE and log in to your PayPal account
Select the Upgrade Now button at the bottom of the page.
The next page will allow you to choose a personal Premier Account or a Business Account. Select which type of account you would like and the Continue button.
If you have selected a Business Account, you will be asked to enter your Business Information and choose Submit.
Once you've done this, please make sure you Reuthenticate your PayPal connection here (see below).