✨ Please note: Passes and memberships are only available on the Standard plan or above.
Passes and memberships both offer flexible ways to package your events, but each works differently depending on your setup and customer needs. Understanding the differences helps you choose the right option and create a pricing structure that works for your business.
This article explains the differences between passes and memberships and how to decide which option to offer.
What are the differences between Memberships and Passes?
Recurring memberships
A recurring paid membership typically involves an upfront payment followed by automatic billing at a regular frequency, such as monthly or annually.
With our membership feature, you can offer customers:
Access to a fixed number of events over a specific period and recurring billing frequency
Access to an unlimited number of events over the recurring billing frequency
Access to discounted tickets
Passes
A one-time payment covers a set number of classes at a discounted rate, usually cheaper than buying each class separately.
With our pass feature, you can offer customers:
Access to a fixed number of events within a specific time frame for a one-off cost
Access to an unlimited number of events within a specific time frame for a one-off cost
💡 The main difference between our pass and membership features is in the payment options:
Memberships: A recurring payment
Pass: A one-off payment
What are the different types of membership or pass I could offer?
Choosing a membership or pass model offers a lot of flexibility. Here are the most common ones:
Membership types
You can customise your memberships based on your preferences:
Unlimited Membership:
Recurring fee for unlimited access to all events.
Example: Unlimited at £59.99 per month.
Tiered Membership:
Recurring fee at different price points for a set number of events.
Examples:
Bronze: £20 per month for 2 classes a week.
Silver: £35 per month for 3 classes a week.
Gold: £40 per month for 4 classes a week.
Discounted Ticket Membership:
Recurring fee for access to tickets at a discounted rate.
Example: Grow Loyalty Programme at £60 per year with 50% off tickets/events.
Pass types
You can customise the number of uses, what events the pass can be used against and the timeframe for use based on your preferences.
Unlimited season pass bundle
A one-off fee for unlimited access to all events for a set period
Example: Unlimited Summer term use at £200 per pass to be used within June - August
10 use pass - no time restriction
A one-off fee for up to 10 uses
Example: 10 pass at £50 per event - no end for redemption
10 use pass - fixed period
A one-off fee for up to 10 uses within a specific time period
Example: 10 pass at £50 per event to be used between November - December
10 use pass - fixed period from first use
A one-off fee for up to 10 uses within a specific time period
Example: 10 pass at £50 per event to be used within 90 days from first use
When to offer a Membership or Pass?
Both memberships and passes can build customer loyalty. Your choice depends on your business, audience, and industry.
A fitness instructor might opt for a membership, while a pottery workshop provider might prefer a specific pass.
Memberships
Memberships reward loyal customers who regularly use your product/service. This provides peace of mind, ensuring access to events without frequent purchases.
You can use the diagram below to decide if offering memberships is right for you:
Passes
Passes are great for package deals, appealing to customers who buy classes sporadically.
You can use the diagram below to decide if offering passes is right for you:
💡 By understanding the differences between recurring paid memberships and one-off paid packs of classes, you can make an informed decision that aligns with your business goals and customer preferences.