Pricing events for pass holders or membership-covered bookings can feel complex, especially when balancing flexibility with a clear structure. Understanding the options available helps you set fair pricing, support your booking flow, and keep things consistent for your customers.
This article explains how to set ticket prices for pass holders and events covered by memberships.
Pricing tickets for pass holders
When an event accepts pass redemptions, we recommend creating a dedicated Pass Ticket for customers using their pass.
Recommended: Use a Pass Ticket
A Pass Ticket is a no-cost ticket that can only be booked when a customer redeems a use from an eligible pass. This means you don't need to set or manage a standard ticket price for customers using a pass.
To set this up, create a Pass Ticket using the "Pass only" option under Pricing.
Customers can then select the Pass Ticket when booking and redeem one of their available pass uses. They won't be charged for the ticket because the pass covers the booking.
You can also use regular tickets
If you want to offer both pass and non-pass booking options, you can create a regular ticket alongside the Pass Ticket. The regular ticket can have its usual price for customers booking without a pass, while the Pass Ticket provides a dedicated option for customers redeeming a pass.
This gives you flexibility to offer different booking options while keeping the pass-holder experience clear.
💡 Important note: Customers cannot redeem their pass uses against free regular tickets. If you want to offer a free ticket specifically for pass holders, use the "Pass only" option to create a dedicated Pass Ticket instead.
Using regular tickets for pass redemptions
You can still configure a pass to be redeemable against a regular, priced ticket if that suits your setup. In this case, set the ticket's usual price as normal. When a customer redeems their pass, the pass covers the ticket cost at checkout.
However, we recommend using a Pass Ticket where possible, as it makes it clearer which ticket is intended for pass holders and avoids the need to manage pricing for tickets that are covered by a pass.
💡 Important note: Customers cannot redeem their pass uses against free tickets. Be sure to always set a price for tickets on events that you'd like customers to be able to redeem against.
Pricing exclusive tickets for membership-covered events
Exclusive tickets are only available to customers with an eligible membership or those buying one during checkout.
Set the ticket to free when fully covered: If the membership includes the full cost of the ticket, price it as free. Members with the correct membership will see the ticket during checkout.
Apply discounted prices for partial coverage: If the membership gives a reduced price instead of full coverage, set the discounted amount. Update this under Tickets & Costs within the entry for each event.
Reporting considerations
Ticket prices directly affect your financial reporting. Very high prices for non-pass holders can distort financial metrics, so keep your pricing consistent wherever possible.
Best practice summary
Apply standard prices for non-exclusive tickets when passes apply.
Use free pricing for exclusive tickets covered by memberships.
Set reduced prices for memberships that offer partial discounts.
Avoid extremely high ticket prices unless absolutely necessary.
Review and update ticket prices in Tickets & Costs for each entry to maintain accuracy.
💡 Consistent pricing supports a smooth booking experience and helps prevent common reporting issues.