Pricing events for pass holders or membership-covered bookings can feel complex, especially when balancing flexibility with a clear structure. Understanding the options available helps you set fair pricing, support your booking flow, and keep things consistent for your customers.
This article explains how to set ticket prices for pass holders and events covered by memberships.
Pricing tickets for pass holders
If your event accepts pass redemptions, we recommend creating a dedicated Pass Ticket for customers using their pass.
Recommended: Use a pass ticket
A Pass Ticket is free and can only be booked by customers redeeming a use from an eligible pass. This means you don't need to set or manage a ticket price for pass holders.
To set this up, create a Pass Ticket in the Tickets & Costs section of your entry. Under Pricing, select Pass only:
Customers can select the pass ticket when booking to redeem one of their available pass uses. They won't be charged for the ticket because the pass covers the cost.
Alternative option: Use regular tickets
To offer booking options for both pass holders and other customers, create a regular ticket alongside the pass ticket. The regular ticket keeps its usual price, while pass holders can select the pass ticket to redeem a pass use.
This lets you offer both options without changing the regular ticket price.
💡 Important note: Customers cannot redeem their pass uses against free regular tickets. If you want to offer a free ticket specifically for pass holders, use the "Pass only" option to create a dedicated pass ticket instead.
Using regular tickets for pass redemptions
You can configure a pass to cover a regular, priced ticket if that suits your setup. Keep the ticket at its usual price, and the pass will cover the cost when a customer redeems it at checkout.
However, we recommend using a Pass ticket where possible. This makes it clear which tickets are for pass holders and avoids the need to manage pricing for pass-covered tickets.
Pricing exclusive tickets for membership-covered events
Exclusive tickets are available only to customers with an eligible membership or to those who purchase one at checkout.
Set the ticket to no cost if the membership covers the full price: Select the no cost option in the ticket settings. Members with the correct membership will then see the ticket at checkout.
Apply discounted prices for partial coverage: If the membership gives a reduced price instead of full coverage, set the discounted amount. Update this under Tickets & Costs within the entry for each event.
Reporting considerations
Ticket prices directly affect your financial reporting. Very high prices for non-pass holders can distort financial metrics, so keep your pricing consistent wherever possible.
Best practice summary
Apply standard prices for non-exclusive tickets when passes apply.
Use free pricing for exclusive tickets covered by memberships.
Set reduced prices for memberships that offer partial discounts.
Avoid extremely high ticket prices unless absolutely necessary.
Review and update ticket prices in Tickets & Costs for each entry to maintain accuracy.
💡 Consistent pricing supports a smooth booking experience and helps prevent common reporting issues.