Pricing events for pass holders or membership-covered bookings can feel complex, especially when balancing flexibility with a clear structure. Understanding the options available helps you set fair pricing, support your booking flow, and keep things consistent for your customers.
This article explains how to set ticket prices for pass holders and events covered by memberships.
Pricing tickets for pass holders
When an event accepts pass redemptions, apply the standard ticket price as normal:
Set the regular price: Enter the usual ticket price for the event. Passes replace the ticket cost at checkout, so pass holders are not charged again. This keeps your pricing data consistent.
Avoid very high prices: Extremely high values can prevent non-pass holders from booking, but they may also create issues in your exports and reporting if they do not match your regular event prices. Use them with care if you choose to apply this approach.
💡 Important note: Customers cannot redeem their pass uses against free tickets. Be sure to always set a price for tickets on events that you'd like customers to be able to redeem against.
Pricing exclusive tickets for membership-covered events
Exclusive tickets are only available to customers with an eligible membership or those buying one during checkout.
Set the ticket to free when fully covered: If the membership includes the full cost of the ticket, price it as free. Members with the correct membership will see the ticket during checkout.
Apply discounted prices for partial coverage: If the membership gives a reduced price instead of full coverage, set the discounted amount. Update this under Tickets & Costs within the entry for each event.
Reporting considerations
Ticket prices directly affect your financial reporting. Very high prices for non-pass holders can distort financial metrics, so keep your pricing consistent wherever possible.
Best practice summary
Apply standard prices for non-exclusive tickets when passes apply.
Use free pricing for exclusive tickets covered by memberships.
Set reduced prices for memberships that offer partial discounts.
Avoid extremely high ticket prices unless absolutely necessary.
Review and update ticket prices in Tickets & Costs for each entry to maintain accuracy.
💡 Consistent pricing supports a smooth booking experience and helps prevent common reporting issues.