✨ Please note: Passes and memberships are only available on the Standard plan or above.
This article covers:
What are the differences between Memberships and Passes?
Recurring memberships
A recurring paid membership typically involves an upfront payment followed by automatic billing at a regular frequency, such as monthly or annually.
With our membership feature, you can offer customers:
Access to a fixed number of events over a specific period and recurring billing frequency
Access to an unlimited number of events over the recurring billing frequency
Access to discounted tickets
Passes
A one-time payment covers a set number of classes at a discounted rate, usually cheaper than buying each class separately.
With our pass feature, you can offer customers:
Access to a fixed number of events within a specific time frame for a one-off cost
Access to an unlimited number of events within a specific time frame for a one-off cost
💡 The main difference between our pass and membership features is in the payment options:
Memberships: A recurring payment
Pass: A one-off payment
What are the different types of membership or pass I could offer?
Choosing a membership or pass model offers a lot of flexibility. Here are the most common ones:
Membership types
You can customise your memberships based on your preferences:
Unlimited Membership:
Recurring fee for unlimited access to all events.
Example: Unlimited at £59.99 per month.
Tiered Membership:
Recurring fee at different price points for a set number of events.
Examples:
Bronze: £20 per month for 2 classes a week.
Silver: £35 per month for 3 classes a week.
Gold: £40 per month for 4 classes a week.
Discounted Ticket Membership:
Recurring fee for access to tickets at a discounted rate.
Example: Grow Loyalty Programme at £60 per year with 50% off tickets/events.
Pass types
You can customise the number of uses, what events the pass can be used against and the timeframe for use based on your preferences.
Unlimited season pass bundle
A one-off fee for unlimited access to all events for a set period
Example: Unlimited Summer term use at £200 per pass to be used within June - August
10 use pass - no time restriction
A one-off fee for up to 10 uses
Example: 10 pass at £50 per event - no end for redemption
10 use pass - fixed period
A one-off fee for up to 10 uses within a specific time period
Example: 10 pass at £50 per event to be used between November - December
10 use pass - fixed period from first use
A one-off fee for up to 10 uses within a specific time period
Example: 10 pass at £50 per event to be used within 90 days from first use
When to offer a Membership or Pass?
Both memberships and passes can build customer loyalty. Your choice depends on your business, audience, and industry.
A fitness instructor might opt for a membership, while a pottery workshop provider might prefer a specific pass.
Memberships
Memberships reward loyal customers who regularly use your product/service. This provides peace of mind, ensuring access to events without frequent purchases.
You can use the diagram below to decide if offering memberships is right for you:
Passes
Passes are great for package deals, appealing to customers who buy classes sporadically.
You can use the diagram below to decide if offering passes is right for you:
💡 By understanding the differences between recurring paid memberships and one-off paid packs of classes, you can make an informed decision that aligns with your business goals and customer preferences.
💬 Any questions or feedback? There are two ways to get in touch:
For a quicker response, please contact us via live chat on our homepage or your account.
Or send us an email
Thank you! 🕺