Bookwhen has partnered with OpenActive to make your scheduled events available to a larger audience.

This article covers:

How does it work?

The OpenActive feature is for anyone organising fitness and well-being activities in the UK.

OpenActive collects data about fitness activities from various sources - Bookwhen being one of them. OpenActive partners then consume this information to display to their audiences (diagram below). Partners range from local authorities to sizeable national class finder sites.

These partners allow your classes to be discovered and booked by a much larger audience.

Why should I join?

  • It's completely free, and you can opt-out at any time.

  • Make physical activity sessions and facilities easier to find: get more people through the door!

  • Promote quiet sessions to new audiences.

  • Improve data skills and understanding by attending training sessions (optional).

  • Collaborate on the future of OpenActive, and the data standards (optional).

Sometimes there is a delay in classes appearing on Classfinder. As long as the feed is LIVE on the OpenActive integration page and there are entries that are valid (green "Yes" under "Include?" and green "Valid" under "Validation"), then the account's data will appear in ClassFinder.

💡 Please visit the OpenActive website for more details if you have any queries.

How do I open my data?

Visit this page and select View integration on the OpenActive section to opt-in. You'll see a list of your entries and indicate whether the data is valid - based on whether you've added an activity type and have a correct location (i.e. recognised by Google Maps).

You must tag an Activity Type that best describes your event or class. You can enter this under the Information tab on your entry. If a relevant Activity Type doesn't exist for your class, you can type in a free-form response.

You will also need to confirm that you have the appropriate insurance, licensing and safeguarding in place (as shown here) before your data is published:

Once you've completed these steps, your data can be 'consumed' and displayed by activity search portals across the UK 🙂

✨ If you have any questions, please get in touch with the support team via live chat or email at

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Tags: EMD, EMDUK, open, active, classfinder, class, finder

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