Facebook is a powerful platform for driving potential business to your public page or event. You can link from your Facebook business page directly to your page to make it easy for your customers to find and book your event/s.
This article covers:
Where to add your public page link
💡 Public page URLs must start with www. instead of https://.
If you use https:// at the beginning of your URL, it will be flagged as an invalid web address.
You'll first need to set up a page for your business on Facebook. If you already have a personal page, you can select the Pages link on Facebook and Create page.
Once logged into your Facebook business page, select the blue button + Add a Button on the right-hand side. Select Contact Us or Shop Now, and you can paste in your public page link.
⚠️ Please be aware that the system can show only one of these options at any one time on your Facebook page. We recommend that you use the Shop Now option to direct visitors to your public page, as the language reflects 'purchasing a ticket'.
You can also direct your customers to a single event by adding the event URL rather than the public page link.
Shop Now option
This is how your page will appear if you choose Shop Now: |
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When a customer selects the blue Shop now button, Facebook redirects them to your public page or a single event, whichever you have chosen. |
Contact Us option
This is how your page will appear if you choose Contact Us: |
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When a customer selects the blue Contact Us button, Facebook redirects them to your public page or a single event, whichever you have chosen. |
About section
It may also be appropriate to add your link to the About section of your Facebook. This section is a great marketing tool for your events because it permanently displays the link on your page.
Customers can select it; the link will redirect them to your public page.
Advertising your public page link within a post
You may wish to create posts on your Facebook wall to promote your business or event. Below is an example of a post in which the yoga studio markets a discount code for customers to join a class.
We have embedded the public page link in the post so customers can easily find an event to book:
Important note regarding the 'Book now' button
The 'Book now' button is currently unavailable for Bookwhen customers.
We understand the frustration or disappointment this may cause at this time. Please be assured that we are in regular contact with Facebook in requesting this type of functionality which they refer to as “Action Buttons”.
However, as advised by Facebook, this is still a feature that they are adopting and slowly rolling out. They are only offering this to a select number of providers at any given time (also noted here). Unfortunately, we have not been selected at this time.
We will still continue our efforts with Facebook to be chosen as an action button partner. 🙏
Additional tips
We recommend that you add a small amount of information either in the general information field on your public page or set an alert message if you intend to share your link to your Facebook page:
This is because when this section is left blank, and you share your Bookwhen link on Facebook, a message regarding cookies appears in its place:
This may confuse your customers and is also a missed opportunity to promote your page further.
💬 Any questions or feedback? There are two ways to get in touch:
For a quicker response, please contact us via live chat on our homepage or your account.
Or send us an email
Thank you! 🕺