Skip to main content
All CollectionsGetting More From Bookwhen
Setting up Conversions Events in Google Analytics 4 to track successful bookings
Setting up Conversions Events in Google Analytics 4 to track successful bookings

How to set up custom conversion events to track your booking performance

Gemma avatar
Written by Gemma
Updated over a week ago

In order to do the following steps, you will need to ensure that you have integrated your Google Analytics 4 measurement ID on your public booking page

This article covers:



Creating A Google Analytics 4 Custom Event

1. Log in to your Google Analytics account and head to your admin settings page (select the cog in the bottom left of the navigation)

2. Ensure that you are in the right property and select Events under the Property column

3. Select Create event

Then Create

4. You will then need to do the following within the configuration window:

a. Under Custom event name, name this "bookwhen_checkout"

b. Within "Matching conditions", the first condition needs to be the following:

  • Under the parameter field, add "event_name"

  • Under the operator field, select "equals"

  • Under the value field, add "page_view"

c. Select Add condition

d. Within the second condition, please add the following:

  • Under the parameter field, add "page_location"

  • Under the operator field, select "ends with"

  • Under the value field, add "/summary"

5. Select the Save button.

The next step after this is to set your event as a conversion. Please follow the steps in the next section.


Setting A Google Analytics 4 Custom Conversion

After you have created your custom event, you will need to set this as a conversion. It is important that you use the same naming convention you used for your custom event.

1. Go back to your admin settings page and select Conversion under the Property column (using the same property where you created your event)

2. Select New conversion event

3. In the New event name field, use the same name used when setting up your event and then Save. In this example, it should be "bookwhen_checkout":

4. Ensure that the toggle for "Mark as conversion" is switched on:

It will then take Google up to 24 hours for this to start appearing in your reports.

You can find out more about Google's Conversion Events on their help site here: Google Analytics Support


✨ If you have any questions, please get in touch with the support team via live chat or email.

*GA4

Did this answer your question?