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How to apply Google Analytics to your Bookwhen booking page
How to apply Google Analytics to your Bookwhen booking page

Learn about your customers by integrating Google Analytics

Gemma avatar
Written by Gemma
Updated this week

Google Analytics provides valuable insights into your page visitors, helping you understand your customers and enhance your business.

This article covers:


Integrating Google Analytics UA

Your Bookwhen public page URL is the website you want to track, which will be your property website link. To locate the URL:

  1. Open your Scheduling page.

  2. The URL is at the top of the page:

    Scheduling page with an arrow pointing at the public page URL

Once you've created your Universal Analytics property, it will generate a unique Tracking ID.

To find this, log into your Google Analytics account and follow these steps:

  1. Select the Admin settings icon in the bottom left.

  2. Choose the property you want to track.

  3. Under the Property column, select Tracking Info, then choose Tracking Code.

  4. Copy your Tracking ID:

    Google Analytics page with an arrow pointing at the tracking ID

  5. With the Tracking ID copied, open your public page, then select Customise page in the top right-hand corner:

    Public page with an arrow pointing at the 'Customise page' button

  6. Paste your Tracking ID into the Google Analytics ID box, then select Save settings:

    Customise page settings with an arrow pointing at the 'Google Analytics ID' field

💡 The data from your page should appear on your Analytics dashboard within 24 hours.


Integrating Google Analytics 4 (GA4)

Your Bookwhen public page URL is the website you want to track, which will be your property website link. To locate the URL:

  1. Open your Scheduling page.

  2. The URL is at the top of the page:

    Scheduling page with an arrow pointing at the public page URL

Once you've created your GA4 property, it will generate a unique Measurement ID.

To find this, log into your Google Analytics account and follow these steps:

  1. Select the Admin settings icon in the bottom left.

  2. Choose the property you want to track.

  3. Under the Property column, select Data Streams:

    Google analytics account with the 'Data streams' section highlighted

  4. Select the relevant web data stream.

    Data streams screen on Google with a stream highlighted

  5. Within the stream details, your GA4 measurement ID is located under measurement ID starting with "G-". Copy your Measurement ID:

    Web stream details page on Google with the 'Measurement ID' section highlighted

  6. Then open your Bookwhen public page. Select Customise page in the top right-hand corner:

    Public page with an arrow pointing at the 'Customise page' button

  7. Paste your Measurement ID into the Google Measurement ID box, and Save settings:

    Customise page settings with an arrow pointing at the 'Google measurement ID' field highlighted


How can I check if GA4 is connected?

You can check if it's connected in the “Realtime” section within your Google Analytics account:

  1. Open your Google Analytics account and go to the Realtime section (under Reports in the left-hand navigation).

  2. In a new browser tab, open your Bookwhen public page.

  3. As you navigate through the page, the Realtime section in Google Analytics should update to show your activity.


Google Analytics in iframes

Using Google Analytics within iframes can cause issues with cookie tracking, which may lead to multiple requests from your users, which can be frustrating for them.

To ensure smooth tracking and avoid disruptions, Google Analytics isn’t included in iframes, and conversions won’t be tracked when embedded this way.


💬 Any questions or feedback? There are two ways to get in touch:

Thank you! 🕺

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