Skip to main content
All CollectionsGetting More From Bookwhen
How to apply Google Analytics to your Bookwhen booking page
How to apply Google Analytics to your Bookwhen booking page

Learn about your customers by integrating Google Analytics

Gemma avatar
Written by Gemma
Updated over a week ago

Google Analytics gives valuable insights into your page visitors, helping you understand your customers and enhance your business, and integrating it with Bookwhen is simple.

Please ensure you have a Google Analytics account and either a UA or Google Analytics 4 property.

This article covers:


Integrating Google Analytics UA

💡 Important note:

  • Google is discontinuing their UA product on July 1, 2023. After this date, no data will be collected in your UA account. It's crucial to switch to Google Analytics 4 for continued data collection.


Your public booking page URL will be the website you want to track, which will be your property website link. You can locate the URL at the top of your Scheduling page:

Once you've created your Universal Analytics property, it will generate a unique Tracking ID.

To find this, log into your Google Analytics account, then select the Admin settings icon in the bottom left.

Then select the property, then Tracking Info, then select Tracking Code, where you can then view and copy your Tracking ID:


With the Tracking ID copied, open your public page, then select Customise page in the top right-hand corner:

Paste your Tracking ID into the Google Analytics ID box here, then Save settings:



👉 You should see data from your page appear on your Analytics dashboard within 24 hours.


Integrating Google Analytics 4 (GA4)

Your public booking page URL will be the website you want to track, which will be your property website link. You can locate the URL at the top of your Scheduling page:

Once you've created your GA4 property, it will generate a unique Measurement ID.

To find this, log into your Google Analytics account, then select the Admin settings icon in the bottom left. From here, select the property, then Data Streams:

Click on the data stream:

Within the stream details, your GA4 measurement ID is located under measurement ID starting with "G-":

Copy this number and open your public page. Select Customise page in the top right-hand corner:

Paste your Measurement ID into the Google Measurement ID box, and Save settings:


How can I check if GA4 is connected?

You can check if it's connected in the “Realtime” section within your Google Analytics account:

  1. Open your Google Analytics account and have the Realtime section open (located under reports in left-hand navigation)

  2. In another browser tab, open your Bookwhen public page

  3. Google’s Realtime tab should start to display your activity as you navigate within your page.


💡 Important note:

Due to cookies not always working in iframes and our requirement for cookies to insert Google Analytics code for tracking conversions, using Google Analytics in iframes may prompt multiple requests to users, causing dissatisfaction.

  • As a result, Google Analytics isn't included in iframes, and conversions won't be tracked.


💬 Any questions or feedback? There are two ways to get in touch:

Thank you! 🕺

Did this answer your question?