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Why use discount codes?

Discount codes are a fantastic tool to provide your bookers with a fixed amount or a percentage discount of the total ticket cost when booking. 

They are perfect for promotions or an introductory offer for new bookers. Other uses for discount codes include using them as credits, using them as vouchers, or using them for referrals.


Setting up discount codes


You can create discount codes in Sales tools then Discounts:

Select Discount sets:

Then Add a new discount set (the green button top right):

Here is where you can input your discount requirements. A discount set is like a folder for a group of discounts, which can include discount codes and discount rules for bulk purchase discounts.

  • Name the set. This is an internal reference name for you, to help you keep organised, this is not the discount code - those are set up under Codes. Choose something descriptive, especially if you have multiple discount codes. Example: '15% Discount'

  • Discount type. If you're using Class Passes, you can choose to make this code specifically redeemable against class pass purchases. Otherwise, select Ticket discount. You will need to create separate discount sets if you want a discount redeemable against both tickets and class passes. 

  • Restrict from date. Bookers with this code can use the discount against valid events from this date.

  • Restrict until date. Bookers with this code can use the discount against valid events until this date. (ending at 23:59 of specified date).

  • Ticket discount applies to. You can restrict discounts by entry, ticket or tag. When you select the green Add usage restriction button, you'll see your options.

    Leaving it blank means your bookers with the discount code can apply it to all events on your schedule page.

    Please note: You may have multiple entries or tickets with the same name, in which case you must choose all that are applicable. The next upcoming date and time are shown next to each entry to help identify the separate entries:

  • Codes. To create the code, select the green Add discount codes button, you'll see a settings sub-menu. You add the code name in the box under Add one or multiple codes (e.g. GROW15). You can then decide whether the code reducts a fixed or percentage amount, if it has an expiry date, how many times it can be used, and/or restrict it to a single-use per booker. Selecting Restrict to single use per booker email address means the code can only be used once per email address.

    If you need to edit these settings, you can delete the code by selecting the bin icon and re-creating it.

  • Rules. This section is strictly for block booking discounts. Please see our help article on block booking discounts here.

  • Published? - You can toggle this to unpublish and republish the discount set at any time. It will not delete the discount.


How bookers redeem discount codes

To redeem a discount code, the booker must enter the code in their basket before starting their booking here:

After selecting the blue Apply button, the system automatically amends the total cost as per the settings of the discount code:


To note:

  • Bookers cannot use more than one discount code at a time at checkout. 

  • Discount codes cannot be split, so the total value of the code must be used in the same transaction.

  • Discount codes cannot be used with a class pass when redeeming against a ticket. However, It is possible to redeem a discount code against the cost of a class pass.

You can also use discount codes to offer referral discounts to your bookers, rewarding your bookers for recommending your events and expanding your customer base. You can read about setting this up in our help article here


Tags: discount, discount code, discount set, offer

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