✨ Please note: Discount set options are available on the Lite plan or above.
To attract more customers, you might consider offering promotional discounts for marketing or referrals. You can set each discount code to be used only once per customer, typically linked to their booking email, ensuring that the discount is applied just once for a one-time reduced price.
This article covers:
Creating a discount code
To create a discount code:
Select Packages & Discounts, then Discounts from the left-hand menu.
Select Create a discount set:
Selecting Create a discount set opens the discount settings. You can then start to fill out the relevant information:
Name the set: This is for your reference only and will not appear to your customers.
Discount type: This should be 'ticket discount'.
Restrict use on events from/until date: Use these fields to limit the discount's availability to specific event dates.
Ticket discount applies to: Select the entry and/or ticket types that you want the discount to apply to here.
Select Add discount code:
You can then start creating your discount code:
Add one or multiple codes
Enter the discount code(s) you would like to use. This field is not case-sensitive, meaning your customers won't need to enter the code exactly as you’ve set it.
For example, if the code is "New20", customers can enter "new20", and it will still work.
While the code is not case-sensitive, it's best to keep it simple to avoid confusion. For instance, 'introdiscount' is easier to read than 'InTRo-DIScouNt'.
Type of discount
Choose whether the discount will be a fixed amount (e.g. £3 off) or a percentage of the ticket cost (e.g. 25% off).
Set if this code will expire at any point
Set an expiry date for the discount. This is useful for time-sensitive promotional offers.
How many times can the code be used?
Limit the number of times the code can be used in total (not per customer). Leave this blank if there is no limit.
Restrict to single use per booker email address?
Check this box to prevent a customer from using the code more than once with the same email address.
Select Add codes when you have finished editing, then Save changes to complete the discount.
Where to promote the discount code
You can include the code in:
Any marketing materials you send to customers who might need a little extra encouragement to try your events.
Your social media posts.
Blog posts or articles on your website.
In-person event promotions or printed materials at your venue.
Partnering with local businesses to display the discount code in their stores or websites.
QR codes on posters or business cards that direct customers to your booking page.
💡 Important: Before sending emails, it's important to set up your booking form to gather consent for marketing materials.
How your customers use the code
First, customers will visit your public page. They will then add the relevant events to their basket. When they are ready to start checking out, they can head to their basket and add the code in the discount field:
Once added, the discounted amount will appear underneath their ticket selection:
They can then proceed with their booking by selecting Book now.
Restrictions
Discounts don’t automatically apply to new customers. You’ll need to manually create and share discount codes tailored to your promotional offers for both new customers and referrals.
Only vouchers can be used on initial membership payments, not discounts.
💬 Any questions or feedback? There are two ways to get in touch:
For a quicker response, please contact us via live chat on our homepage or your account.
Or send us an email
Thank you! 🕺
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