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How to offer priority booking to your customers
How to offer priority booking to your customers

Give groups of customers first access to your events using Bookwhen's password protection feature

Anni avatar
Written by Anni
Updated over 2 weeks ago

You can offer priority booking to regular attendees by setting up an exclusive booking period with a password. Once they've had enough time to book, you can remove the password to make any remaining tickets available for general booking.

This article covers:



Where to set the password

You can use the password protection feature to set your password, which limits ticket booking to those with the correct password.

To do this:

  1. Open your Scheduling page.

  2. select the entry from your scheduling list, then Edit entry:

    Scheduling setup with an arrow pointing to the 'Edit Entry' button.

  3. Select the More options tab, then, under the Restrict booking access section, add the password in the Private booking password field:

    Entry settings with the 'More options' tab and 'Private booking password' field highlighted

  4. Select Save or Save & Exit to save your entry settings.

💡 Please note: Passwords are case- and space-sensitive, so keeping them simple helps prevent failed attempts.

  • For example, priority is easier to enter correctly than PRIORITY password_1.


Protect repeat customer’s tickets and promote loyalty to your events

You can issue the password in a class or via a bulk email with data retained from your Customer list.  

When a customer attempts to book the event, they will be prompted to add the password before they can check out and complete the booking:

Event password screen with the field highlighted


Only those with your password can book during the priority period. Anyone else must wait until they receive the password, or you remove the restriction.

Once the priority period ends, remove the password by clearing the Private booking password field in your entry. This will make all tickets available for general booking.

💡 To note: You can only password-protect the entire entry and not specific tickets.


💬 Any questions or feedback? There are two ways to get in touch:

Thank you! 🕺

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