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Offering priority booking

Learn how to give select customers early access to your events

Anni avatar
Written by Anni
Updated this week

Priority booking lets you give certain customers, like regular attendees, early access to your events. Using a password-protected booking period, you can ensure they have first choice of tickets before making remaining spaces available to the general public.

This article explains how to set up and manage priority booking using Bookwhen’s password protection feature.



Where to set the password

You can use the password protection feature to set your password, which limits ticket booking to those with the correct password.

To do this:

  1. Open your Scheduling page.

  2. select the entry from your scheduling list, then Edit entry:

    Scheduling setup with an arrow pointing to the 'Edit Entry' button.

  3. Select the More options tab, then, under the Restrict booking access section, add the password in the Private booking password field:

    Entry settings with the 'More options' tab and 'Private booking password' field highlighted

  4. Select Save or Save & Exit to save your entry settings.

💡 Please note: Passwords are case- and space-sensitive, so keeping them simple helps prevent failed attempts.

  • For example, priority is easier to enter correctly than PRIORITY password_1.


Protect repeat customer’s tickets and promote loyalty to your events

You can issue the password in a class or via a bulk email with data retained from your Customer list.  

When a customer attempts to book the event, they will be prompted to add the password before they can check out and complete the booking:

Event password screen with the field highlighted


Only those with your password can book during the priority period. Anyone else must wait until they receive the password, or you remove the restriction.

Once the priority period ends, remove the password by clearing the Private booking password field in your entry. This will make all tickets available for general booking.

💡 To note: You can only password-protect the entire entry and not specific tickets.


💬 Need extra help?

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Thank you! 🕺

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