Early-bird, or advance, tickets are a great way to reward your customers for helping to fill up your event quickly.
Complete the ticket fields, as usual, you may wish to indicate that the ticket is an early bird offer in either the ticket name or additional information sections.
Enter your discounted cost in cost of booking, this is the amount you expect to receive for the ticket with discount applied (but does not account for any fees incurred through your payment gateway)
Use the restrict when this ticket will be available field to specify when the ticket will be available for purchase and when it will close (no longer be available). The time period can be defined relative to the start of the event (in days), or on a fixed date (you may specify the exact time, as well as the date).
For example - if your event is in 6 weeks time and you would like your customers to pay less only if they book prior to the last 2 weeks before the event date you would create 2 tickets -
The standard ticket at the full price with no time restriction.
An early bird ticket at a discounted rate, available for purchase 42 days (6 weeks) before the event and will close 14 days (2 weeks) before the event.