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Emailing customer group members

Learn how to contact customers within specific groups

Anni avatar
Written by Anni
Updated over a week ago

Customer Groups let you send targeted emails to all members at once. This is useful for sharing updates, important information, or personal messages efficiently without contacting each customer individually.

This article explains how to email customers in specific Customer Groups.


How to email a customer group

To email a group:

  1. Select Customers from the left-hand menu on your account.

  2. Select Customer group from the Filter drop-down menu, then Add:

    Customer tab with an arrow pointing at the 'Add' button in the search bar

  3. Select the group(s) from the Groups field to add them to the search, then select Search to generate the results:

    Customers tab with an arrow pointing at the 'Groups' field

  4. The customers will appear in the list below. Select the Options drop-down menu, then View email list:

    Customer tab with an arrow pointing at the 'View email list' option within the 'Options' drop-down menu

  5. You can either Copy emails or Open in your email client (e.g. Gmail, Outlook, etc.):

    Email list screen with the 'copy emails' and 'open in your email client' buttons highlighted

💡 Please note: Sending emails directly from your Bookwhen account is not currently possible. To contact customers, you will need to use your usual email provider.


What to include in your message

When emailing customers, make sure they’ve agreed. If they have, you may want to:

  • Share upcoming event details or reminders

  • Send a personalised thank you or follow-up

  • Let regulars know about schedule changes

  • Offer a group-specific discount or pass

💡 Tip: You can add formatting or links in your message to help customers take action or find what they need quickly.


💬 Need extra help?

  • For the quickest response, contact us via live chat on our homepage or your account. Buddy, our trusty chatbot, will assist first and pass you to a support team member if needed.

  • Prefer email? Send us an email instead.

Thank you! 🕺

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