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Sell 'extras' - products that complement your event.
Sell 'extras' - products that complement your event.

How to offer add-on items to your events

Anni avatar
Written by Anni
Updated over a week ago

✨ Please note: Costs and payments are available on the Lite plan or above.

If you'd like to sell extra items with your tickets, such as glow sticks or souvenirs, you can do it by setting up your tickets in a certain way. Although there's no specific feature for add-ons or a shop, you can still offer these extras.

This article covers:


How to sell 'extras'

To sell extras, you'll need to ensure that every ticket you sell is linked to one attendance, even if this includes an add-on product.

For example, if you are selling one add-on, you could create the following two tickets:

  • Standard Entry = £10

  • Standard Entry + T-Shirt = £15

Each option offers one attendance to your customers, and each ticket indicates one attendee to the system.

If you have multiple types of tickets, then you may need to ensure that you offer an 'extra' option for each ticket type.

For example:

  • Standard Entry = £10

  • Beginner Entry = £8

  • Standard Entry + T-Shirt = £15

  • Beginner Entry + T-Shirt = £13

Along the same lines, if you wanted to sell multiple extras, e.g. T-shirts (£5) and gardening gloves (£6), you would need to cover every possible combination for your customers.

For example:

  • Standard Entry = £10

  • Standard Entry + T-Shirt = £15

  • Standard Entry + Gardening Gloves = £16

  • Standard Entry + T-Shirt + Gardening Gloves = £21


Considering attendees and attendance when selling tickets

Our system is designed primarily to sell tickets for events. Because of this, every ticket you offer is associated with at least one attendee (there can be more than one attendee per ticket with Group tickets).

For example, if you were to set up two tickets for your event, this would cause problems:

  • Standard Entry = £10

  • T-shirts = £5

A customer could purchase both in one transaction, expecting to attend the event and receive a T-shirt when they arrive. However, as far as Bookwhen is concerned, each of the above tickets brings one attendee to your event.

With the system expecting two attendees, you could encounter the following problems:

  • Your event is considered fully booked when the 'maximum event size' is reached, counting all ticket types, even if the actual number of attendees is lower due to additional items like T-shirts.

     

  • Any attendee booking form fields you have set up will be asked multiple times by single attendees. For example, if you have set up an 'Attendee name' field, anyone buying a Standard ticket + T-shirt will be asked for their name for each ticket.


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