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Post-event emails

How to set up post-event emails for your events

Anni avatar
Written by Anni
Updated today

Please note: Post-event emails are available on the Standard plan or above. As this is a new feature, it only applies to customer bookings made after the launch (30th June 2025).

Alongside our automated booking confirmation and reminder email features, you can set up automatic post-event emails that we send to your customers after they attend an event.

This article covers:


What are post-event emails?

Post-event emails, otherwise known as 'follow-up emails', are sent by event organisers to attendees after an event. These emails can express gratitude for participation, recap event highlights, share any materials or resources discussed, and encourage continued engagement or action. They are a great way to maintain connections with attendees, build ongoing relationships, and gather feedback for future events.


How to set post-event emails

You can customise post-event emails per entry. When set and enabled, we automatically send these emails to attendees who consent to receive them after the event has finished, in a timeframe you set.

To set up post-event emails:

  1. Select your entry, then Edit entry:

    Scheduling setup with an arrow pointing to the 'Edit Entry' button.

  2. Select the Information tab of the entry and scroll down to the Post-event details section. Then tick the Send post-event emails tickbox:

    Information tab within the entry settings with arrow pointing at the 'Send post-event emails' checkbox

  3. Set when to send the emails by adding how many days/weeks/months and time after the event you'd like your attendees to receive the email:

    Information tab within the entry settings with arrow pointing at the 'Number of days after the event' setting.

  4. Add your custom post-event message in the Post-event message field.

    • For example: "We are delighted you could join us 🎉 We hope you enjoyed learning all about caring for your plants. Don't forget to check out our event recap and stay tuned for future updates and events. If you have any questions or feedback, please email support@grow.com. Your feedback is valuable to us! ⭐":

    Information tab within entry settings with arrow pointing at the 'Post-event message' field.

  5. The Post-event message field is a 'free-text' field, meaning you can customise and format the text to suit your brand and tone of voice.

  6. Once completed, select either Save or Save & Exit to save your entry.


Example of the email an attendee receives

The beginning of the email starts with a personalised greeting (if the customer provided a name during checkout), the event details, your customised message and a Book again button:

Screenshot of an example of a post-event email, including a greeting, the tailored message and 'Book again' button.

The email can be broken down into three sections:

  1. This section is automated and cannot be amended. It includes a personal greeting using the attendee's name (if captured during the booking stage; if not, it defaults to "Hi there") and the event they attended:

    Post-event email example with the greeting and event details highlighted.

  2. The next section is the custom text you added when setting up the entry:

    Post-event email example with the customised text section highlighted.

  3. The final section is automated and cannot be amended. The attendee has the option to revisit your page by selecting the Book again button or visit the booker help centre using the Visit our Help Centre hyperlink:

    Post-event email example with the 'Book again' button and 'Visit our help centre' hyperlink highlighted.


Revoking consent

While you cannot give consent on behalf of a customer, you can revoke it. To do this:

  1. Select Customers from the left-hand menu on your account.

  2. Find your customer in the list, either by scrolling through the list or using the search filters at the top of the page.

  3. Once you have found your customer, select their hyperlinked email address under their name to open their profile.

  4. Select the Consent tab, the three-dot menu next to the field, then Revoke consent:

    Consent tab of the customer profile page with an arrow pointing at the 'Revoke consent' option within the 3-dot menu

  5. Then Confirm:

    Revoke consent screen with an arrow pointing at the 'Confirm' button


Viewing consent history

To review the consent history for the post-event email:

  1. Select Customers from the left-hand menu on your account.

  2. Find your customer in the list, either by scrolling through the list or using the search filters at the top of the page.

  3. Once you have found your customer, select their hyperlinked email address under their name to open their profile.

  4. Select the Consent tab, the three-dot menu next to the field, then View history:

    Consent tab of the customer profile page with an arrow pointing at the 'View history' option within the three-dot menu

  5. The history shows the timeline of when consent was either given or revoked. For example:

    Post-event email consent history log, showing various dates/times of when consent was either given or revoked


FAQs

❓ How frequently do we send them?

  • For a single event attendance: We send one post-event email per entry per email address after the first event, if the event is not cancelled, and you are on the correct plan.

  • For a course event: We send one post-event email per email address after the customer’s last attended course date/time if not cancelled and you are on the correct plan.

❓ Who receives the emails?

  • We schedule the email if the booker and/or attendee answers Yes to the post-event email question.

❓ How do post-event emails align with GDPR guidelines?

❓ Do the event email settings carry across when you duplicate an entry or schedule page?

❓ What happens if I add more dates to a course after it has started?

  • As we send the email after the last date of the course, this will adjust accordingly, based on the dates you add.

❓ If I change the event duration settings and update the message after the event/post-event email has been sent, will the system resend the email after the new duration?

  • No, the follow-up email won’t be resent even if you change the event duration. Once we send a post-event email, we record that it was “sent” for that attendee for that event, and it won’t be sent again.

❓ Do we send post-event emails for unpublished events?

  • Yes, we send post-event emails for unpublished events. The email is based on the customer's consent, not the event's "publication" status. Post-event emails are only skipped if the event or ticket is cancelled or the customer does not consent.

❓ What happens if the customer record is deleted or the email is changed after the event has occurred (before the email is sent)?

  • If the customer record is deleted, the email will not be sent.

  • If the email is changed, the latest email address will be used when the email is delivered.

❓ Are specific team roles needed to create a post-event email?

❓ Are emails sent for 'red-line' events?

  • Yes, we send emails for 'red-line' events. If you currently have any red-lined entries on your account and need help, please contact support via live chat or email.

❓ Can I re-send post-event emails?

  • No, you cannot currently resend post-event emails. If you need to resend one or multiple, we recommend you contact the attendee(s) using your email host.

❓ Is there a character limit for the email?

  • No, there isn't currently a character limit for the post-event email.

❓ If a customer cancels future bookings on a recurring schedule and then rebooks, would a post-event email be sent on their first upcoming booking?

  • Yes, if the customer cancels and then rebooks, a post-event email will be sent to them about their next booking.

❓ Will bookers who buy single tickets on a course receive the post-event email more than once?

  • Bookers who buy single tickets on a course are treated like single-event bookers. They’ll receive the post-event email once, after the first date they attend. This applies even if they book more than one date individually.

❓ How are post-event emails sent for recurring schedules?

  • Only one post-event email is sent per entry. The email is sent based on the first attended event, not the first booked event.

    • For example: A booker books on 1st July for a session on 25th July. Then, on 3rd July, they book another session on 12th July. The post-event email will be sent after the 12th July session because it was attended first, even though it was booked later.

❓ What happens if I add a new date to a finished course instead of duplicating it?

  • If the course has already finished and post-event emails were sent, those emails won’t be sent again to returning bookers. However, new bookers who give consent will still receive the post-event email.


💬 Need extra help?

  • For the quickest response, contact us via live chat on our homepage or your account. Buddy, our trusty chatbot, will assist first and pass you to a support team member if needed.

  • Prefer email? Send us an email instead.

Thank you! 🕺


Tags: follow-up

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