✨ Please note: Post-event emails are available on the Standard plan or above. As this is a new feature, it only applies to customer bookings made after the launch (30th June 2025).
Alongside our automated booking confirmation and reminder email features, you can set up automatic post-event emails that we send to your customers after they attend an event.
This article covers:
What are post-event emails?
Post-event emails, otherwise known as 'follow-up emails', are sent by event organisers to attendees after an event. These emails can express gratitude for participation, recap event highlights, share any materials or resources discussed, and encourage continued engagement or action. They are a great way to maintain connections with attendees, build ongoing relationships, and gather feedback for future events.
How to set post-event emails
You can customise post-event emails per entry. When set and enabled, we automatically send these emails to attendees who consent to receive them after the event has finished, in a timeframe you set.
To set up post-event emails:
Select your entry, then Edit entry:
Select the Information tab of the entry and scroll down to the Post-event details section. Then tick the Send post-event emails tickbox:
Set when to send the emails by adding how many days/weeks/months and time after the event you'd like your attendees to receive the email:
Add your custom post-event message in the Post-event message field.
For example: "We are delighted you could join us 🎉 We hope you enjoyed learning all about caring for your plants. Don't forget to check out our event recap and stay tuned for future updates and events. If you have any questions or feedback, please email support@grow.com. Your feedback is valuable to us! ⭐":
The Post-event message field is a 'free-text' field, meaning you can customise and format the text to suit your brand and tone of voice.
Once completed, select either Save or Save & Exit to save your entry.
Example of the email an attendee receives
The beginning of the email starts with a personalised greeting (if the customer provided a name during checkout), the event details, your customised message and a Visit event page button:
The email can be broken down into three sections:
This section is automated and cannot be amended. It includes a personal greeting using the attendee's name (if captured during the booking stage; if not, it defaults to "Hi there") and the event they attended:
The next section is the custom text you added when setting up the entry:
The final section is automated and cannot be amended. The attendee has the option to revisit your page by selecting the Visit event page button or visit the booker help centre using the Visit our Help Centre hyperlink:
Revoking consent
💡 Only Account Owner, Schedule Manager and Booking Admin roles can revoke consent.
While you cannot give consent on behalf of a customer, you can revoke it. To do this:
Select Customers from the left-hand menu on your account.
Find your customer in the list, either by scrolling through the list or using the search filters at the top of the page.
Once you have found your customer, select their hyperlinked email address under their name to open their profile.
Select the Consent tab, the three-dot menu next to the field, then Revoke consent:
Then Confirm:
Viewing consent history
To review the consent history for the post-event email:
Select Customers from the left-hand menu on your account.
Find your customer in the list, either by scrolling through the list or using the search filters at the top of the page.
Once you have found your customer, select their hyperlinked email address under their name to open their profile.
Select the Consent tab, the three-dot menu next to the field, then View history:
The history shows the timeline of when consent was either given or revoked. For example:
FAQs
❓ How frequently do we send them?
❓ How frequently do we send them?
For a single event attendance: We send one post-event email per entry per email address after the first event, if the event is not cancelled, and you are on the correct plan.
For a course event: We send one post-event email per email address after the customer’s last attended course date/time if not cancelled and you are on the correct plan.
❓ Who receives the emails?
❓ Who receives the emails?
We schedule the email if the booker and/or attendee answers Yes to the post-event email question.
❓ How do post-event emails align with GDPR guidelines?
❓ How do post-event emails align with GDPR guidelines?
Although these emails can be considered as 'legitimate interest', it's a good idea to put extra measures in place, such as a mandatory email consent question in your booking forms.
❓ Do the event email settings carry across when you duplicate an entry or schedule page?
❓ Do the event email settings carry across when you duplicate an entry or schedule page?
Yes, the settings will carry across to the new, duplicated entry.
❓ What happens if I add more dates to a course after it has started?
❓ What happens if I add more dates to a course after it has started?
As we send the email after the last date of the course, this will adjust accordingly, based on the dates you add.
❓ If I change the event duration settings and update the message after the event/post-event email has been sent, will the system resend the email after the new duration?
❓ If I change the event duration settings and update the message after the event/post-event email has been sent, will the system resend the email after the new duration?
No, the follow-up email won’t be resent even if you change the event duration. Once we send a post-event email, we record that it was “sent” for that attendee for that event, and it won’t be sent again.
❓ Do we send post-event emails for unpublished events?
❓ Do we send post-event emails for unpublished events?
Yes, we send post-event emails for unpublished events. The email is based on the customer's consent, not the event's "publication" status. Post-event emails are only skipped if the event or ticket is cancelled or the customer does not consent.
❓ What happens if the customer record is deleted or the email is changed after the event has occurred (before the email is sent)?
❓ What happens if the customer record is deleted or the email is changed after the event has occurred (before the email is sent)?
If the customer record is deleted, the email will not be sent.
If the email is changed, the latest email address will be used when the email is delivered.
❓ Are specific team roles needed to create a post-event email?
❓ Are specific team roles needed to create a post-event email?
Yes, anyone who can edit entries can create post-event emails. This includes the Account Owner, Schedule Manager roles (if they have access to the relevant Schedule).
❓ Are emails sent for 'red-line' events?
❓ Are emails sent for 'red-line' events?
Yes, we send emails for 'red-line' events. If you currently have any red-lined entries on your account and need help, please contact support via live chat or email.
❓ Can I re-send post-event emails?
❓ Can I re-send post-event emails?
No, you cannot currently resend post-event emails. If you need to resend one or multiple, we recommend you contact the attendee(s) using your email host.
❓ Is there a character limit for the email?
❓ Is there a character limit for the email?
No, there isn't currently a character limit for the post-event email.
❓ If a customer cancels future bookings on a recurring schedule and then rebooks, would a post-event email be sent on their first upcoming booking?
❓ If a customer cancels future bookings on a recurring schedule and then rebooks, would a post-event email be sent on their first upcoming booking?
Yes, if the customer cancels and then rebooks, a post-event email will be sent to them about their next booking.
❓ Will bookers who buy single tickets on a course receive the post-event email more than once?
❓ Will bookers who buy single tickets on a course receive the post-event email more than once?
Bookers who buy single tickets on a course are treated like single-event bookers. They’ll receive the post-event email once, after the first date they attend. This applies even if they book more than one date individually.
❓ How are post-event emails sent for recurring schedules?
❓ How are post-event emails sent for recurring schedules?
Only one post-event email is sent per entry. The email is sent based on the first attended event, not the first booked event.
For example: A booker books on 1st July for a session on 25th July. Then, on 3rd July, they book another session on 12th July. The post-event email will be sent after the 12th July session because it was attended first, even though it was booked later.
❓ What happens if I add a new date to a finished course instead of duplicating it?
❓ What happens if I add a new date to a finished course instead of duplicating it?
If the course has already finished and post-event emails were sent, those emails won’t be sent again to returning bookers. However, new bookers who give consent will still receive the post-event email.
❓ Do my attendees receive an email after each event date/time they attend?
❓ Do my attendees receive an email after each event date/time they attend?
No, customers will only receive one email per entry, after their first attendance for that specific entry.
💬 Need extra help?
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Thank you! 🕺
Tags: follow-up